For all of the faults in theology, Christians have a lock on charitywork. When someone thinks of Christian kindness, I doubt that theyimagine brainwashing children to fear a non existent Hell and a deitywho watches every move and knows your thoughts. Instead, images ofsoup kitchens, food shelves, homeless shelters, Habitat for Humanity,even sandbagging ahead of a flood are all things churches are knownfor. Why aren't the same things associated with atheist kindness?
Atheists
do give time and money to charity, but how come no one knows about it?
I think that atheists are more concerned with helping others then
getting recognition for efforts. The side effect of this unselfishness
is that efforts of atheists are ignored. Also, atheists don't tend to
organize well. While there are great freethought
groups out there, an organization of 300 members can have trouble
getting enough volunteers to help with a road side cleanup, but it's
members on their own volunteer at homeless shelters, animal shelters,
collect food for food shelves, donate blood, and help sick children.
While this helps humanity as a whole, it does nothing to rid the
stereotype of atheists as a bunch of intellectual nihilists who have
turned their back on humanity.
So, where to start? First, you
need an idea, then you need to promote, promote, promote. Christians
use newsletters, fliers, sermons, posters, calling members, television
and radio, and the Internet to get their messages out. Any group can
get a few people together to brainstorm volunteer ideas. Choose your
events carefully. Decide if you want to have an event which costs
money, such as donating new toys to kids, or something which takes
time, like stocking a food shelf or raking lawns. Many atheists aren't
wealthy, so events which involve time rather then money fit well. One
way to get around this, is to go door to door asking for donations for
your project.
Most organizations have a newsletter, so start
promoting your event early and often. That article on the ontological
proof for God can wait until next month. Make up fliers and put them
up in public places. Coffee shops, grocery stores, and libraries are
great places for nearly free publicity. Atheists don't have sermons,
but they usually have regular meetings. Take some time, or a whole
hour, talking about different volunteer opportunities in your community
that you're going to participate in. A variety of events makes sure
more people can participate. Not everyone can donate blood, or make it
to a food shelf on a weekday. Start a mail list, or an email list of
interested people, so they are always up to date on the latest
opportunities. Use social networking tools, like Facebook and MySpace or Meetup.com
to post invitations to volunteer events. Oh, and be prepared to offer
something to your volunteers for helping out. Food is a strong
motivator. Use your website to let members know about upcoming
events. You can use a Google calendar that people can subscribe to and
keep your events there. It's simple to update, and easy for people to
stay up to date.
Not every atheist group has access to
television or radio programs, but sending out press releases to news
papers, radio and television stations is an easy way to get some
publicity. This is especially effective if your story is interesting
and unique. You should get to know the reporters at your local news
papers. Often times, someone will be more sympathetic then others to
print pieces about you, and it's good to know who that is. A press
release doesn't have to be elaborate, but should have enough
information to entice a writer. If all of your efforts to get the word
out have failed so far, the Internet is still a great resource for
promotion. Email atheist bloggers, conservative and liberal bloggers,
any popular blogger who may be interested in your story. They can have
more eyes then a local newspaper, and that type of promotion can lead
to news stories. Contact groups that produce podcasts and see if they need a guest. If your story is interesting, most producers will like it.
By
using resources you already have, and spending a little bit of time,
you can pull people together, make a difference in your community, and
promote atheists as positive people. - Bjorn Watland